Gray Label is a timeless children’s apparel brand that sells garments that are extremely soft, good for human and planet and break the norm of screaming colours and busy prints by only using soft-toned colours.
When the brand was merely two years old, I started at Gray Label as an intern. From that moment on our working relationship was made to last. I got to witness and participate in the growth of the brand from a very early point. As a result, I speak the Gray Label language fluently.
Back in the day, my responsibilities consisted of creating packshots — I simply made do with a white piece of paper and my camera — and banners that would be shown on the website. I also helped out at the photoshoots which was always an adorable event with all those kids. Later on I started developing the catalogue which turned out to be a yearly project up until 2021.
With each passing year, Gray Label grew closer and closer towards the cool, conscious and timeless brand that it is today. I had the honour to co-create important facets of the branding including packaging, hangtags, posters, ads, flyers, newsletters and much more.
Below, you will find a selection of the many projects I participated in.
